The Overview

This campaign was designed to help reduce the incidence of fight videos being shared online by school students.

The key message of the campaign is that by sharing the videos on social media, people are making the problem much worse.

We wanted to the give the campaign a grassroots tone to aid credibility and position the issue as a matter of broader community concern, hence branding the campaign No Voice to Violence.

The advertisements ran on Instagram, Facebook, Spotify and Snapchat, in Adshels and in school grounds.