The Overview
After a competitive national selection process, Gatecrasher was appointed the Cancer Council’s Relay for Life campaign.
Relay for Life is a major community fundraising program which runs over 130 events across the country every year with thousands of participants walking, jogging, pushing prams around a track for 24 hours.
The campaign we created is very true to the event itself and the reason people get involved, which is usually to remember a loved one touched by cancer. The creative device using light projections to highlight the names of people goes directly to core of this.