Offline advertising is your traditional media such as outdoor advertising, print media (for example newspapers, magazines, flyers and brochures), television advertisements and radio ads. While offline advertising is typically more difficult to target particular demographics, it still has a place alone or in conjunction with online advertising.
Online advertising uses the internet and can be anything from content marketing, Google adwords, social media marketing, eDM and websites. Online advertising is typically more time-flexible and is easier to track and report on.
So what’s better?
When it comes to which is better, online or offline advertising, both can be used separately, or together, to create powerful campaigns. The success is dependant on the correct targeting for the campaign and utilising the best strategies to make the biggest impact. Through our research and experience, Gatecrasher will be able to guide your campaign through the best of both worlds to achieve success.