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Buick China: The Human Traffic Sign Awareness Campaign

Buick China: The Human Traffic Sign Awareness Campaign

For a brand to deliver an awareness campaign without gratuitously linking to themselves is a rarity. Buick China’s Human Traffic Sign campaign does this.
'Compare the Meerkat' Campaign

'Compare the Meerkat' Campaign

As many brands know, competing in paid search engine results is both important, and hugely competitive. If you're a digital business, in a notoriously tough market, and without a distinguishable product, the ability to outrank other market players in search becomes even harder.
Ballsy Behaviour Change: Testi-monials from CANSA

Ballsy Behaviour Change: Testi-monials from CANSA

When behaviour change involves a sensitive topic, humour can be a powerfool tool. That's what the Testi-monials campaign for testicular cancer check utilised.
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