The Work
The agency created a brand identity that was citified, charismatic and ‘authentic’. Our identity also reflected the architectural character of the venue itself. We developed simple messages inviting the consumer to come along and have a good time, which were delivered in a strong, graphic style. Design and copy were playful, with a no-nonsense and street-smart directness. Illustration versus photography contributed further to the perception of authenticity and homespun uniqueness.