The Overview
Redwood Wealth Alliance is a local WA company that has been in business for nearly two decades, servicing high net worth individuals with complex financial needs.
Originally Alliance Investment and Retirement Services, the suite of services the business offered had evolved to meet the changing demands of clients.
So, in anticipation of their 20th anniversary, the board wanted to refresh their brand, including a new name, and bring it up to date with its business to drive future growth.
Redwood worked with Gatecrasher to turn their needs to a holistic brand and marketing strategy, including a new positioning, a refreshed visual ID, communications and new name.